Top tips on website creation from SECL experts
You can find dozens of articles on creating a website or online store on the web. Whether it’s design, SEO, or marketing, there are many things to think about when you decide to create a site. Today, we decided to ask professionals from SECL for some tips to help you create a brilliant website.
Do I really need a site?
If you still wonder whether you need a website, the answer is a definite yes! A website can help you solve many tasks at once:
- A high-quality website will attract more customers.
- Your sales will increase.
- It will increase your brand’s recognizability.
- You will get an international audience.
These are not all the benefits of a website. Together with an experienced developer, you can discuss all your goals and reach them with ease with the help of a site. Let’s look at the recommendations from SECL before for you to better understand the topic.
Standardize the style
Here is the first piece of advice from SECL experts: remember to standardize the style when creating your website. What exactly does this mean? It is about using the elements of your brand image everywhere on your site. For example, use the same colors, fonts, style, and structure on all website pages. A person should not think that he came across another site because you have chosen different styles for the pages of your website.
In addition, it is important to use the elements of your brand image on other mediums, such as social media or business cards. This way, it will be easier to recognize your brand.
Organize the information
Then, for your website to be effective and meet the needs of your visitors, it is essential to organize the information. Indeed, the most important or most sought-after information must be easily accessible, at the top of the page or on the home page, for example. Start by wondering what your potential customers are most interested in, then make sure that the information is present and easy to find. Also, it would be relevant to give a purpose to your page. If your goal is for people to fill out a form to contact you, it would be important to keep this form visible at the bottom of a long page.
Remember that your home page is the most important page of your website because it is often the first page visited by Internet users. One of the home page’s roles is to summarize the rest of your site. We should therefore find important information and links to other sections and pages there.
Less is more
You may have noticed that nice-looking websites are very clean. Indeed, one of the current trends could be summarized as follows: less is more, less is better. One of the most common mistakes we see regarding website creation is too many visual elements. We then no longer know where to look and lose the page’s purpose. When creating your site, ask yourself if all the elements are necessary and bring value.
When you add an image to your site, remember it has a certain weight. The heavier images you add, the slower your pages will be to download. This will therefore hurt your SEO. Therefore, put the essential visual elements or go through an image compressor if necessary.
Know your target clientele
If you create a website, it is because you have a definite reason. Whether it is to inform the members of your association, entertain the readers of your blog, or sell your products to potential customers, any site should have a goal. One of the ways to understand this goal is to know your target customers. In other words, who is my website for?
Your target clientele will have an impact on the design of your website. Indeed, you need to understand and meet different needs while offering a platform that attracts their attention. For example, the website of a fun company for teenagers will probably have a different style than that of an accounting firm.
Make a map of your site
If this is your first website, and you don’t know where to start, why not make a list of your needs and pages? If you are more of a visual person, you can also make a map of your site on paper. So, when it’s time to create your site, you will know what you need. However, it is important to note that unless you want to create a landing page, your website should have a home page, an about page, and a contact page.
Work on the mobile version
Last important point from SECL experts: remember to work on the mobile version before publishing your site. Indeed, more and more people are now browsing the web thanks to their smartphones. Your website must be available on mobile.
A mobile version is automatically created when you create a website with some of the tools. However, you may not want to have exactly the same version, or you may want to have a more clean mobile site.
By following these tips from SECL experts, you should be able to create a website that will meet your needs completely. Start the creation process by defining an objective and a target clientele, then make a plan. Good luck!